Eating caffeinated foods instead of drinking caffeinated beverages lengthens the time it takes for the caffeine to enter and exit your bloodstream. The resulting effect is much smoother and more sustained caffeinated experience.

The customer deserves quality.

We made the first Boom Bar with ingredients bought at our university market. Although we've graduated from our dorm's kitchen, we still choose ingredients you can understand without a food science degree.

Products should deliver on their promise.

Our bodies use protein and carbs for sustained energy. Combining high-quality sources of each with the elevating effects of caffeine makes for an energy bar that actually gives you energy.